How People’s Advantage Works

People’s Advantage is a structured evidence platform. It focuses on how experiences are recorded and aggregated, not on opinions, so that patterns across products and services can be examined with clarity and consistency.

What is an Issue?

An Issue is the central, structured object on People’s Advantage. It describes a specific, recurring problem with a product, service, or organisation.

Moderator-created. Issues are created and shaped by moderators, based on evidence and clear definitions rather than one-off complaints.
Requires approval and publication. Every Issue goes through an approval process before it can be publicly visible, and publication timing is controlled to protect people and evidence.
Has a permanent Issue code. Once published, an Issue receives a stable reference code so that all related activity can be linked back reliably.
Aggregates Cases and Reports. Cases and Reports are attached to an Issue, allowing experiences and evidence to be viewed together as a single, evolving problem.

What is a Case?

A Case is a structured, first-person account of what happened to someone in relation to an Issue.

First-person. A Case is created by the person directly affected, in their own words and data.
Requires contacting an organisation. Creating a Case means the person has engaged with the relevant organisation (for example, a manufacturer, retailer, or service provider) to seek a response.
Produces outcomes. Each Case tracks what the organisation did or did not do, such as refunds, repairs, replacements, or no action.
Contributes to resolution statistics. Because outcomes are structured, Cases collectively power resolution rates and other quantitative measures for each Issue.

What is a Report?

A Report is structured supporting evidence linked to an Issue. It adds context around the problem without requiring the reporter to pursue a formal response.

Contextual or third-party evidence. Reports can include observations, documentation, or other information that helps explain or corroborate an Issue, even if the reporter is not the directly affected person.
Does not require contacting an organisation. Submitting a Report does not require opening a complaint or interacting with the organisation involved.
Does not produce outcomes. Reports are not used to calculate resolution rates. They enrich understanding but do not track what an organisation did in response.

Moderation & Safety

Moderation exists to protect people, maintain accuracy, and keep the evidence base safe to rely on.

Issue approval vs publication. Issues must first be approved based on the strength and clarity of the evidence. Publication can then be timed or sequenced to avoid harm, even after approval.
Images reviewed before public display. Images linked to Cases or Reports are checked for safety and relevance before they appear on public pages.
No personal information allowed. Personally identifying details about individuals are removed or blocked. People are described in structured, non-identifying terms instead.

Why Structure Matters

Structure is what allows People’s Advantage to be more than a collection of stories. It makes the data usable.

Enables aggregation. Because Issues, Cases, and Reports share consistent fields, many individual experiences can be combined into a single, comprehensible picture.
Enables resolution rate calculation. Structured outcomes from Cases allow precise resolution statistics for each Issue, organisation, or product over time.
Enables accountability. When patterns and outcomes are visible in aggregate, it becomes easier for people, organisations, and regulators to see where change is needed.